Airbnb and PANTONE create green wonderland to help fight the winter blues

Airbnb and PANTONE have joined up to create a one-of-a-kind nature-filled space that brings the outdoors, inside. Inspired by the Pantone’s 2017 Colour of the Year, Greenery, the Outside In house in the heart of London, is designed to encourage visitors to embrace 2017 with fresh optimism.
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Daniel Swanick
February 14, 2017
MarketingNatureTravel

Spotify’s OOH campaign reveals its users’ most embarrassing listening habits

Were you the one who used Spotify to play “Sorry” 42 times last Valentine’s day? If you had unlimited access to people’s listening habits, the results would be more intriguing than you could imagine.
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Daniel Swanick
February 3, 2017
HabitsMarketing

Instagram account pokes fun at fonts and typefaces

Instagram is a good resource when you’re looking for inspiration. It’s also a great place to find hilarious quotes and sayings.
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Daniel Swanick
January 31, 2017
HumourSocial MediaTypography

IKEA renames products after frequently Googled problems their products solve

For those searching through endless pages on Google for relationship advice, be wary. IKEA may be using your search queries for inspiration in their new brand campaign, ‘Retail Therapy’.
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Daniel Swanick
January 26, 2017
HumourLifestyleMarketingVideo

Top 10 brand disasters of 2016

Branding is a tricky business and it’s difficult to get it right all the time; and sometimes companies can fail, big time. 2016 was a big year for brands like Johnson & Johnson’s, Volkswagen, Uber, and Samsung. All of which have come under fire for making mistakes before…
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Daniel Swanick
January 19, 2017
EverythingInfographicMarketing

Student commercial goes viral after being ignored by Adidas

Adidas is a major brand with a host of international agencies. But the advertisement below went viral on YouTube; and it wasn’t created by any of Adidas’ agencies. Eugen Merher, a student at Germany’s Film Academy of Baden-Württemberg, has made an incredibly moving advertising short. 
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Daniel Swanick
January 18, 2017
MarketingVideo

Clever campaign for erotic books gets around censorship

How can you create an advertising campaign for a series of erotic books without getting dealing with censorship? That was the challenge for Brussels-based communications agency Mortierbrigade.
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Daniel Swanick
January 5, 2017
AdvertisingHumourSex

The weirdest crowdfunding fails

Crowdfunding has created plenty of opportunities for aspiring businesses in recent years. It helps give them an opportunity to introduce exciting new inventions and products. However, it can also be risky. You hand money to internet strangers who give you nothing but a promise in return.
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Daniel Swanick
December 29, 2016
InfographicMarketing

Artist helps friends bar with creative chalk signs

The Spirits Tavern in Dahlonega, Georgia had been seeing a decline in patrons. That’s when owner Sabrina Walker had the idea to recruit local artists to design chalk signs for her business. She managed to get a friend of hers, Ollie Wolff Pruitt, aka littlewolff, to take on the…
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Daniel Swanick
December 28, 2016
Art & DesignHumourMarketing

Bathroom spray uses real gold particles to remove odour

If a unicorn farted golden rainbows into a bottle, would you buy it? Even if it’s guaranteed to give you “the best-smelling poop of your life” or your money back? And no, you’re not having a scatological acid trip… but it might be the closest you’ll get.
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Daniel Swanick
December 22, 2016
HumourLifestyleMarketingVideo

Minimalist WWF ads show the impact of global warming

Climate change is already having a significant impact on global ecosystems and communities. Rising average temperatures don’t simply mean warmer winters. Some regions are already experiencing more extreme heat, cold, flooding and drought. To help raise awareness, Leo Burnett Philippines has come up with a collection of print…
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Daniel Swanick
November 22, 2016
AdvertisingNature

Powerful ads feature animals tied up like garbage bags

An argument can be made that in order to deserve respect from other humans, you need to be human. However, with peoples deep love for animals, it raises fundamental questions about the basis of moral rights. 
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Daniel Swanick
November 9, 2016
AdvertisingHabitsNature
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