It’s time to play Ad Agency Bingo
There’s no need to be bored at work. If you’re tired of working long hours in temperature controlled rooms while tolerating the obnoxious nomenclature, you haven’t played Ad Agency Bingo yet.
Watch: Hard-hitting PSA on smartphone use while driving
As we head into the Labour Day weekend, there will be a lot of people on the roads; either getting ready for school, or heading to the cottage one last time before the end of summer. Chances are that some of those people will also…
If logos were honest about the brands they represented
Logo design and branding are the best ways to create a visual touch point for products and services. But they don’t always accurately reflect the products that they stand for. And as much as we love certain brands for their visually appealing logos, what if famous brands were…
How big brands use colour to affect your emotions
More than just text and symbols, a logo has the power to create a lasting connection with consumers.
Carlsberg’s limited edition, beer-infused grooming products
Do you like your beer? I find it especially good on a warm summer’s day. But would you swap your favourite shampoo for beer? That’s what Carlsberg is hoping with their new line of beer-infused male grooming products created at their Copenhagen-based Carlsberg Laboratory.
Clever ads show how smartphone obsession hurts those around us
According to researchers, the average person is so engrossed in their smart device that they can no longer accurately read how people are feeling. Those same people also have such an obsession with their devices that they’ve forgotten how to properly interact with people in…
Depicting the struggles of ad agency creatives through admojis
Emojis have become part of today’s written language. They’re used to show off our emotions and expressions in a way that’s easier than words alone. In fact, 92 percent of the online community use emojis. But they don’t express enough when it comes to advertising…
How typography can help boost a brand
To creatives and designers, typography has never played a more crucial role to boost a brand than it does today. Your brand is more than a logo; it’s the emotion that consumers associate a brand with when using your product or service.
What if apps needed pick-up lines?
A lot of time has been spent debating whether pick-up lines are the best way to get someone’s attention or not. But what if your favourite apps and websites needed pick-up lines to get your attention?
Toothpaste campaign shows how a smile changes the story
A simple smile has more power than you might think. No matter where you are in the world, what language you speak, or social status, a smile will always be understood. And this is the focus of a print campaign by toothpaste brand Crest.
Is this billboard obscene by accident or by intent?
Costa Rican drivers are getting an eyeful when passing this billboard for beer brand Republica Parrillera Pilsner. When appearing from the front, it appears like your average billboard. However, when viewed from behind they receive an obscene image.
Infographic: 6 tips on managing negative social media comments