Tag: campaign

28
Feb

Suit company receives backlash after releasing same-sex ads

Most companies try to avoid controversy. While it does get you a lot of press, there are too many chances for it to go wrong. Regardless, Amsterdam-based menswear company SuitSupply gave it a shot.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

28
Mar

Zara’s ‘Love Your Curves’ ad draws harsh criticism and humorous responses

You should always be weary of what you say or post online—especially on Twitter. Clothing brand Zara certainly learned that after posting an ad showing two models with the tagline, “Love your curves.”Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

14
Mar

New Burger King ad campaign has its restaurants up in flames

Burger King is serious about flame grilling its burgers. So much so that its new print ad campaign has the photos to prove it. Literally burning the house down, Burger King’s latest ads shows its restaurants up in flames; a consequence, according to the ads, of the fast food chain always flame grilling its burgers.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

03
Feb

Spotify’s OOH campaign reveals its users’ most embarrassing listening habits

Were you the one who used Spotify to play “Sorry” 42 times last Valentine’s day? If you had unlimited access to people’s listening habits, the results would be more intriguing than you could imagine.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

26
Jan

IKEA renames products after frequently Googled problems their products solve

For those searching through endless pages on Google for relationship advice, be wary. IKEA may be using your search queries for inspiration in their new brand campaign, ‘Retail Therapy’.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

05
Jan

Clever campaign for erotic books gets around censorship

How can you create an advertising campaign for a series of erotic books without getting dealing with censorship? That was the challenge for Brussels-based communications agency Mortierbrigade.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

26
Sep

College student’s photo series protests rapists release

In June of this year, Brock Turner, a former student at Stanford University in California, was sentenced for rape. He received only six months for sexually assaulting an unconscious woman behind a dumpster at a campus party. As you can probably imagine, many people were understandably outraged by this meagre sentence. The situation was made worse when Turner was released after serving only three months.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

07
Jul

Dove’s empowering ad spotlights women’s capabilities

It’s a struggle that I’m sure many women can relate to: being judged on looks, rather than personality or experience. Well known for its empowering marketing campaigns, this focus of the new ad by Dove.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

04
Sep

Watch: A hard-hitting PSA on smartphone use while driving

As we head into the Labour Day weekend, there will be a lot of people out on the roads either getting ready for school, or heading to the cottage one last time before the end of summer. Some of those people on the road may also be on their smartphones, not paying close enough attention to their surroundings. To discourage drivers from texting while driving, AT&T has begun its fifth year of its award-winning campaign called It Can Wait.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

28
May

Pizza Hut’s box transforms into a movie projector

Pizza Hut has been rolling out some interesting campaigns recently. This novel idea created by Ogilvy & Mather Hong Kong that has transformed ordinary Pizza Hut boxes into cool movie projectors.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

19
Mar

American Egg Board wants you to wake up to eggs and… Kevin Bacon

In its latest campaign to get Americans to start their day with eggs, the American Egg Board decided to pair eggs with back — Kevin Bacon to be exact. Actor Kevin Bacon has traded off the whole six degrees thing in ads for years, but now it’s time to put the bacon to work.Continue Reading..

Daniel is an Art Director and Graphic Designer with over a decade of experience in advertising and marketing in the Greater Toronto Area.

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